Catalog Search Results

Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking...

Imagine a world without roads, toilets, or even towns! The Romans brought us many amazing inventions, including takeout food, shopping trips, and toothpaste. Discover how the past has shaped the way we live today.

"An in-depth portrait of the Crusades-era Mediterranean world, and a new understanding of the forces that shaped it. In Infidel Kings and Unholy Warriors, the award-winning scholar Brian Catlos puts us on the ground in the Mediterranean world of 1050-1200. We experience the sights and sounds of the region just as enlightened Islamic empires and primitive Christendom began to contest it. We learn about the siege tactics, theological disputes, and...

Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive. Social psychologist Robert Cialdini shines a light on peak persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before the message is delivered. What separates average persuaders from extraordinarily...

"Despite its emergence from backward isolation into a dynamic world economic power, a quarter-century after the People's Army crushed unarmed protestors--labeled anti-revolutionaries--in Tiananmen Square on June 4, 1989, the defining event of China's modern history remains buried. Memory is dangerous in a country built to function on national amnesia. A single act of public remembrance might expose the frailty of the state's carefully constructed...

In Political Mind Games, psychologist Roy Eidelson presents a unique and illuminating framework for understanding and combating the manipulative ploys of the 1%. He explains exactly how the rich and powerful mislead the American peopleabout what's happening, what's right, and what's possible by targeting basic questions we ask ourselves everyday: Are we safe? Are we being treated fairly? Who should we trust? Are we good enough? Can we control what...

"The founder of a network of influencers from the worlds of business, science, art, sports, and nonprofits, Jon Levy, explains the social science behind connecting with people and creating lasting communities"-- Provided by publisher.

"The oral history and exploration of the cultural impact of Buffy the Vampire Slayer, the classic, ground-breaking television show still adored by fans old and new, from pop culture critic and nearly lifelong devotee of the show Evan Ross Katz, social media's foremost Sarah Michelle Gellar historian"-- Provided by publisher.